Don’t know what to gift a dear friend for his / her birthday? Thinking of buying an expensive shirt / perfume / watch which might never be used?

How about spending exactly the same amount of money, and gifting a donation? How about using the money you would’ve spent for a momentary pleasure to sponsor a year’s education of an underprivileged child, lets say?

I am not going to exalt the merits of charity or advantages of doing good to the society. Some like to do it, some don’t care. People should be fine either way. But for those who like to contribute, and especially for those who have friends who would appreciate such a gesture, there is www.Giveindia.org.

Very simple in design, takes a minute to create an account, and you can choose different causes to donate; old people, children, education, upliftment, food, water, rehabilitation etc. Choose your cause, enter your amount, and gift the donation to someone dear. My favorite choice is Children’s Education; you can choose your favorite from the many options available.

How is this different from the thousand other charity websites out there? First of all, Giveindia is just a portal, a funnel or a filter that makes sure money reaches the right hands. It is also an NGO (or so I think) but it validates and verifies all NGOs associated and registered with it. And the abundance of choice and ease of transaction add to the experience.

Give it a try. Giveindia.

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